Backlinks, meaning sites that link to your site, are, for most search engines, the supreme ranking factors. So is getting more organic traffic.
Because that traffic is directly related to the quality of the backlinks your website has, the more authoritative websites that link to you, the better rankings and traffic you will get. And of course, you want to keep an eye on your Google rankings. When crawling the web, Google looks in particular for your websites backlinks, to understand how your pages are connected to one other and in what ways. Certainly, there are hundreds of ranking factors, but backlinks represent the most important metric for SEO.
So now you can understand what the term “backlink” means as it relates to SEO and why they are important. Let’s now learn a few simple techniques for generating backlinks to your site.
One important fact that you need to keep in mind about backlink SEO is that it is not the number of backlinks which matters, but rather the quality of backlinks.